Wednesday, 25 April 2012


Here's a little-known (at least to us, until a few days ago) fact about poplin, a staple in our shirt collection here at the shop: In 1989, the U.S. military started using poplin cloth for their lightweight, Battle Dress Uniform, with the camouflage pattern print.

Now unfortunately, we can't guarantee that you'll be transformed into a macho, military, Rambo-type character with one of our poplin shirts on. But who knows, that rough-and-tumble history of poplin fabric, mixed with the classic cut of our shirts might just have you channeling James Bond instead. And who doesn't want to be more like James Bond?*

*In case you forgot, THIS is James Bond.

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